We dwell in an period the place we will create a enterprise, promote our model and construct a group of trade professionals multi functional app. For nail professionals, Instagram has definitely modified the sport, however the important thing to success is sustaining a constant feed. We requested a number of professional nail Insta-stars to interrupt down the way in which they arrange their Instagram pages—and all of it comes down to a few methods: colour scheme, planning forward and put up efficiency.
Preserving to a selected colour theme is essential to sustaining a constant model, however even the truest of execs discover this idea troublesome to execute. “As an artist, aesthetic is essential for me,” says New York-based movie star manicurist Julie Kandalec, whose 22,000-plus followers are hooked on the worldwide magnificence traveler’s partaking mixture of unique vacation spot, movie star and editorial nail posts. “I’m all concerning the utilization of colour. I prepare posts for the colours to work diagonally within the grid.” This technique might be difficult, says Kandalec, when a shoot comes out with images that don’t match into her present colour scheme. When that occurs, Kandelec merely saves the photograph to put up per week or two later when it blends into her feed higher.
Santa Monica, California-based nail artist Katie Masters, who has greater than 44,000 followers on Instagram, additionally teams equally coloured or themed images collectively to create an aesthetically pleasing feed. “It’s necessary [to have a cohesive look] when somebody sees your feed for the primary time, as a result of they normally resolve whether or not or to not observe you inside seconds,” says Masters. The nail artist steers away from filters and over-editing to forestall presenting a misunderstanding. As an alternative, she posts nail images with constant backgrounds, lighting and hand poses. “With nail images, we’re fortunate to have a built-in colour scheme, as a result of we will put up totally different designs with the identical background or accent colours, and—growth!—now we have colour schemes,” she says.
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Future Feed Planning
Group is vital to constructing a cohesive feed for each your model and viewers. Masters makes use of the free app UNUM and Kandalec makes use of Planoly to visually arrange, plan and schedule their grids. These apps enable customers to see how a put up will look inside a feed earlier than truly posting.
“I’m fairly strict about my posting technique: journey, nails, journey—that unto itself has created a cohesive feed,” says Kandalec. “I additionally take a number of totally different photographs once I journey, as a result of I do know it’ll give me extra choices later once I wish to put up it subsequent to a nail set.” Kandalec creatively combines her two passions, nails and journey, by taking images of her personal nails within the locations she visits.
At first look, particular person posts could seem tiny on an Instagram profile web page, typically making it troublesome to see nail paintings. To realize foot site visitors on her web page, movie star nail artist Jenny Bui makes use of the PhotoTiling app to create particular person photographs of 1 major photograph (also called a “roadblock”). The app mechanically organizes the tiles on an Instagram web page to look as one picture, like a puzzle. “I do that to deliver extra consideration to my photograph and paintings,” says Bui, whose 640,000-plus followers are hooked on the crystal-covered nail units she creates for hip-hop artist Cardi B. “The tiles can help you see paintings up shut and add a pleasant look to your web page.”
“Incorporating my journey posts with nail artwork was the toughest for me as a result of, visually, they’re so totally different—and so they carry out in a different way, too,” says Kandalec. “Nails shot in pure mild do very well, colourful journey posts get probably the most likes, and easy nail appears to be like are probably the most saved.” She suggests asking purchasers to take images of their nails in pure mild the next day so that you can put up. Present them a number of examples so that they know what to do. “Ask them to take a photograph [of their nails] holding a cute espresso mug, towards their denims or in entrance of a cool wall,” says Kandalec. In case you resolve to put up a number of photographs exhibiting the before-and-after appears to be like, by no means put up the earlier than nail photograph as the primary picture within the carousel, she warns; put up the ultimate look first. One other tip: Solely present your highest work; your feed is like your portfolio.
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Masters created her personal recipe for fulfillment for her Instagram web page. “Rushed posts with generic captions like ‘stunning’ or ‘obsessed’ make the artist look like simply one other Instagram robotic, when actually all of us simply wish to see the particular person behind the artwork,” she says. “Take your time with captions and put thought into them. Brighten your images to make sure they’re good and clear.” Masters sees probably the most engagement on posts the place she incorporates all of those parts.
In fact, including a celeb aspect will at all times get you extra likes. Bui agrees, saying that her posts of Cardi B’s nails get probably the most interplay. “My viewers additionally likes movies greater than nonetheless photographs,” says Bui. “Movies present the true shine of the Swarovski crystals I take advantage of. Including a preferred tune over the video additionally yields extra views.”
In the end, prime efficiency comes right down to figuring out your viewers and the sorts of posts that talk to them finest. Use this data to assist decide how one can arrange your web page in a approach that showcases your model and expertise as a way to acquire extra publicity and, hopefully, construct your clientele.
–by Angelina Lewis
This story first appeared within the March subject of Nailpro journal. To obtain the journal, click on right here to subscribe.