There is a purpose you will not discover a single lip balm in Eos’s new assortment that you simply will not need to strive.

The brand new flavors in Eos’s FlavorLab line are: Eucalyptus, Lavender, Lychee Martini, Watermelon Frosé, Lavender Latte, and Seashore Coconut. If each sounds scrumptious to you, that is as a result of Soyoung Kang, CMO at Eos, had large targets for them. FlavorLab is the model’s annual launch of its crème de la crème taste profiles and her thought course of — because the lead of a model recognized to launch lip balms with irresistible tastes — was that if Pantone releases its “Colour of the 12 months,” Eos must be creating its “Flavors of the 12 months.”

She enlisted her huge community of taste specialists — or “taste foragers,” as she calls them — in addition to 19 influencers to weigh in on what the brand new balms ought to style like. The top result’s 9 yummy lip savers that evoke a way of Summer time nostalgia. Preview them, forward.

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