Spring and Fifth CEO Andrea Romero with Vertigo Nail Salon proprietor Esmeralda Escobedo

Vertigo Nail Salon proprietor Esmeralda Escobedo not too long ago collaborated with vogue clothes model Spring and Fifth CEO Andrea Romero to host their very first Costume Like a Boss, Really feel Like a Queen occasion, the place vogue and nails meshed seamlessly.

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Vertigo nail artists polished company’ nails and gave complimentary foot scrubs, whereas the Spring and Fifth staff showcased their assortment’s staple items—which appeared as in the event that they belonged contained in the salon—and rolled out an exquisite unfold of small bites and bubbly.

Right here, each businesswomen weigh in on what impressed the collaboration.

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What does supporting ladies imply to you?

Esmeralda Escobedo: It means, I’m now not dreaming—I’m dwelling my dream. I’ve at all times surrounded myself with ladies to remain impressed. I strongly consider that to ensure that us to achieve our full potential, we have to assist each other. Empowerment is the important thing and power that results in affect and can assist information and enlighten.

Andrea Romero: Genuinely supporting each other’s progress. I need to see them win and to assist in anyway I can. I need to be with them by means of the challenges—to me, that’s true assist.

 

What obstacles have you ever confronted as a younger businesswoman?

EE: Coping with age stereotyping, retaining nail technicians and incomes respect. I opened Vertigo Nail Salon on the age of 23. At 25, I by no means imagined a downfall due to my age. I’ve realized most girls don’t get pleasure from being ordered by somebody youthful. Retaining nail technicians by far is my hardest impediment. Ninety p.c come for coaching, after which begin doing their aspect hustle at dwelling.

AR: Gender and age discrimination. Persons are both impressed by my age or under no circumstances. Each the advertising and marketing and e-commerce subject are dominated by males. I’m affected by each since I personal Sakura Advertising and marketing Agency, as nicely my vogue e-commerce, Spring and Fifth. I’m impressed by seeing extra girl-boss ladies on the market!

 

How did you each meet?

EE: Andrea got here in as an everyday consumer for a service at my nail salon. She launched her social media firm to me, and we began working collectively. We’ve grown and realized a lot from each other. We push one another to maintain transferring ahead.

AR: I met Esmeralda at Vertigo Nail Salon a couple of yr in the past! I got here throughout certainly one of their promotions and noticed these beautiful white pedi chairs and thought, “I have to verify this place out.” I ended up pitching my firm for social media companies, and our relationship has bloomed ever since.

 

What made you need to collaborate?

EE: We share frequent future objectives so far as branding product and elevating ladies’s lives. We felt Spring and Fifth can be an ideal match for our first media evening collectively.

AR: Trend and nails simply go hand in hand with wanting your greatest—it simply felt proper. We encourage one another.

 

What can we count on from Vertigo and Spring and Fifth within the close to future?

EE: Vertigo Nail Salon is way from what I envision. My dream is for Vertigo Nail Salon to be the Massive Apple of nail salons—staying open late, internet hosting occasions and providing lessons. I consider in maximizing the house to introduce new experiences extra rewarding than simply any nail salon. My imaginative and prescient won’t be achievable with the capital I’ve now, however we’re working in direction of greatness. Look out for a line of Vertigo nail merchandise and cosmetics to retail each on-line and in-store.

AR: We’re excited to launch a brilliant enjoyable magnificence line that we’re collaborating on with Vertigo Nail Salon—keep tuned! We’d additionally love to start out creating extra occasions to empower ladies with!

—by Angelina Lewis

[Images: Courtesy of Spring and Fifth]

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